Exterior Styling of the Plymouth Fury

The smooth flow of the roof-line into the rear quarter panel was a well liked styling touch in the Fury. Other cars that had similar lines where some 1963 Chryslers as well as the 1963 Buick Riviera. The exterior ornamentation also added to the success of the Fury. All window surrounds and body side moldings were stainless steel. Chrome die cast was used between the tail lamps for a clean look, with Plymouth badging attached. For 1964 however, the stainless steel and chrome were replaced with aluminum stampings.

Red, white and blue badging was abundant on the 1963 Fury. The tri-colored bars were applied to the C-pillars, rear deck lid, interior door panels as well as the hood ornament. History The front turn signals were mounted high on the fenders, although easier to damage in that configuration, they were well accepted. These lamps were unique because of their white lenses. Amber signals became a federal requirement in 1963, and competitors were putting amber lenses on their cars. However, Chrysler used an amber bulb behind a white lens for aesthetics when not illuminated.

Perceived shortness of the 1962 models was a problem and so styling was concentrated on making the 1963 car look longer. This included painted full-length front to rear body side moldings on the Fury, with an engine-turned insert on the Sport Fury. Actual body length was also increased by three inches from the 1962 car, The door trim panels had a clean, quality look to them because they were constructed of a multitude of materials. The doors were trimmed in rich grained vinyl, carpeting, applied moldings and a medallion.
The 1962 control panel was modified for the 1963 model year. The oil light was the only remaining idiot light. Temperature, alternator and fuel indicators used gauges now. Sport Fury's competitors only offered a fuel gauge.
1963 Plymouth Fury Engines

The Sport Furys had three engine options, the 318 cid, the 361 Commando engine with a 2 bbl. Carb, and the 383 cid Golden Commando engine with a 4 bbl. Carb. A 426 Wedge and a 426 Max Wedge was also available in limited production. Production engine options are listed in the 1963 Plymouth engine specs and production volumes table.
Plymouth Transmissions

There were none better than the push-button Torqueflites, at the time; the automatics were eating the manuals for lunch at the drag strip. The Torqueflite was the only respected automatic in the industry. A parking sprag which was offered in 1962 continued on all Chrysler cars in 1963. Before the parking sprag, an emergency brake was located on the rear of the transmission output shaft. The wheelbase stayed the same. The raised beltline from the 1962 was taken off, with the 1963 car featuring a perfectly horizontal beltline, again for a longer look. This was key since Chevrolet, Ford and Pontiac were featuring larger bodies with long, horizontal lines. [This paragraph based on Jeff Godshall's article]

Fury Interior Features

Plymouth had some of the best bucket seats at the time. Unlike competitors seats, the Plymouth seats were contoured. Not only did they look great, but they felt far more comfortable. On the other hand, Ford and Chevrolet had thick, bulky bucket seats. 1963 was the last year for a pushbutton automatic with bucket seats. The 1964 model year was seeing the return of the console shifter. 1965 would be the elimination of all pushbutton shifting in all Chrysler cars. At the time Chrysler wanted to get into the rental car market, and Avis required a column shifter as to have compatibility between all fleet cars. Suspension

Chrysler offered torsion bar front suspension and Hotchkiss rear drive. Though none was offered, the Sport Fury needed a front sway bar to control body roll. The cars still had excellent rides, but the handling was not as good as it could have been because of the Goodyear two ply rayon cord tires that were offered. Once the tires were replaced, handling was much improved.
Chrysler-Plymouth Warranty

Big news for 1963 was the introduction of the most extensive drive train warranty in automotive history. Every part, except for wear items was warranted for five years or 50,000 miles. A move used to dramatically boost sales, Chrysler's marketing team felt that this longer warranty would tell the world that Plymouths were as reliable as they were good looking.

Quoted from the 1963 issue of Motor Trend, “We don't have to go too far on a limb to predict that the combination of last year's performance, this year's styling, plus a big improvement in quality control will give Plymouth one of the biggest years in its history.” The image of the 1963 Fury served as a wake-up call to the public, while the 1964 model would capture their hearts. Engine Name	                                      30-D Slant 6           Fury V-800	          Commando 361	     Golden Commando	        Wedge 426
Type                                                       Inline OHV 	        90 degree OHV V8
Cubic inches	                                           225	                318	                  361	                      383	                         426
Carburetors	                                           1 bbl	                2 bbl	                  2 bbl	                     4 bbl	                         two 4 bbl
Bore (inches)	                                    3.4	                3.91	                  4.12	                     4.25	                         4.25
Stroke	                                                 4.125	                3.31	                  3.38	                     3.38	                         3.75
Compression Ratio	                             8.2	                9	                           9	                     10	                                  11
Fuel	                                                      Regular	                Regular	                 Premium	            Premium	                 Premium
Usage:					

    Savoy                                               Standard 	         Standard	                Optional	            Optional	                         Optional

    Belvedere                                         Standard 	         Standard	                Optional	            Optional	                         Optional

    Fury                                                  Standard 	         Standard	                Optional	            Optional	                         Optional

    Sport Fury                                         NA (7836)	         Standard	                Optional	            Optional	                         Optional
   
    Wagons                                             Standard	         Standard	                Optional	            Optional	

Production					

    Savoy (66,462)                                  38644	               25023	                    438	              2110	                          99

    Belvedere (63,309)                            20613	               40733	                    832	               937	                          66

    Fury (58,214)                                       3571	               48400	                   4127	              2064                                0

    Sport Fury (15,253)                                n/a	                 7836	                  3370	              3831	                          86

    Wagons (36,089)                                 9557	               24134	                   1517	                        881   	                            0